CI Scribbles - Fans were able to engage the design by answering the question about each episode that went streaming on a poll via Instagram story.
SOCIAL CAMPAIGN: PERRY MASON
I was responsible for designing 2-3 of the content suites for the new 2020 HBO Original Series, Perry Mason, which were posted weekly on Instagram story to promote the show and engage fans. Each design must be design within the UI of the Instagram story. The design choice were based on the setting of the 1930’s. In addition, I was also responsible for editing the character’s supercut for their in-feed post premiere videos and contents.
CLIENT: HBO
ROLE: Design and animation
CREDITS:
Executive Creative Director: Armando Llenado
Art Director: Ben Encarnacion
Executive Producer: Eric DiMatteo
Associate Producer: Shohei Sakamoto
Copywriter: James Reynolds
Senior Account Director: Oliver Newton
Social Media Manager: Nolan Russell
PRODUCED AT: TVGla
News Headlines - Featuring a remarkable scene from each episode.
Character Moments (quiz) - These character moments were posted on Instagram Story towards the end of the season to refresh and recap the audience engagement about each character.
Character Moments - Introduced a new role that each of these characters would be in Season 2.